Asphalt Company Google Ads Case Study
Google Ads paves the way for asphalt
Asphalt paving is a competitive business, and generating quality asphalt leads from Google is no easy task. One of our agency clients reached out to us to discuss an asphalt contractor they were working with who needed more leads. It wasn’t lead volume, specifically, the contractor was struggling with; rather, lead quality had been the issue. The client had run ads in the past but was primarily getting very small jobs. He wanted the larger projects.
Working closely with our agency partner, we developed a strategy that included a very targeted approach to Google Ads utilizing carefully crafted ad copy to help mitigate smaller project inquiries. Additionally, we advised on landing page copy to better attract larger projects. After a few months, the client began landing larger contracts and had to add more staff to his business.