Cryotherapy Chain Google & Meta Ads Case Study
Digital ads drive hot leads for cold cryo
Health & Wellness
A growing cryotherapy franchise was in need of a resource to help their franchisees across the country increase memberships. They needed a team that could move quickly, and create custom Google & Meta ad campaigns for both new and established locations with varying demographic and geographic targeting needs.
We assembled our team. Within several weeks a corporate-approved lead generation plan was put together and rolled out to franchisees across the country. The plan involved a variety of hyper-targeted campaigns on Google, YouTube, Facebook, & Instagram.
Challenge :
- New franchisees were in desparate need of promoting their grand opening.
- Both new and established locations were struggling to meet revenue goals.
- Digital marketing dollars were not producing a positive ROI.
- Franchisees were growing increasingly frustrated with lackluster marketing results.
Our Solution :
- Low-cost, highly targeted, multi-channel ad campaigns.
- Worked closely with franchisees to provide coaching on lead follow-up and how to indentify lead source attribution.
- Utilized a combination of top and middle-of-tunnel marketing tactics.
Campaign Results :
- All grand openings exceeded attendee goals.
- Franchisees reported increased memberships attributed to paid ads.
- Word spread among franchisees, and more locations took on our strategy and reported positive results.