Cryotherapy Chain Google & Meta Ads Case Study

Digital ads drive hot leads for cold cryo

Health & Wellness

A growing cryotherapy franchise was in need of a resource to help their franchisees across the country increase memberships. They needed a team that could move quickly, and create custom Google & Meta ad campaigns for both new and established locations with varying demographic and geographic targeting needs.

We assembled our team. Within several weeks a corporate-approved lead generation plan was put together and rolled out to franchisees across the country. The plan involved a variety of hyper-targeted campaigns on Google, YouTube, Facebook, & Instagram.

Challenge :

  • New franchisees were in desparate need of promoting their grand opening.
  • Both new and established locations were struggling to meet revenue goals.
  • Digital marketing dollars were not producing a positive ROI.
  • Franchisees were growing increasingly frustrated with lackluster marketing results.

Our Solution :

  • Low-cost, highly targeted, multi-channel ad campaigns.
  • Worked closely with franchisees to provide coaching on lead follow-up and how to indentify lead source attribution.
  • Utilized a combination of top and middle-of-tunnel marketing tactics.

Campaign Results :

  • All grand openings exceeded attendee goals.
  • Franchisees reported increased memberships attributed to paid ads.
  • Word spread among franchisees, and more locations took on our strategy and reported positive results.

Google & Meta Ads Case Study

  • Cyrotherapy Franchise

Let's talk