Immigration Attorney Google Ads Case Study
Law firm gets more cases from Google Ads
Legal
One of our agency partners asked us to help an immigration attorney-client of theirs. The attorney had been in practice for over 30 years, and had a respectable, well-known practice, but needed a more steady lead flow. He had been running ads on a few legal-related sites, but the results were subpar. We recommended Google Ads.
Due to some health challenges, this client only ran ads for 8 months, however, during those 8 months, the client reported regular phone calls and clients from his Google Ads. The results below compare the last 4 months of his campaign to the first 4 months.
Challenge :
- Referral business was no longer sufficient.
- 3rd party legal sites weren’t driving a sufficient number of leads.
- Poor visibility on search.
- Staff attorneys were struggling to maintain a fulltime case load.
Our Solution :
- Local search campaign was created to drive visibility for high-intent searches.
- Campaign was restructured and optimized for conversions.
- We utilized a narrow list of keywords with exact match type.
- Landing page recommendations were presented to maximize CRO.
Campaign Results :
- Leads increased 33%.
- Phone calls increased 44%.
- Average cost / lead dropped 39%.
- Conversion rate increased 2.81%.