Injury Attorney Google Ads Case Study
Law firm builds up med mal cases from Google
Legal
Legal-related ads on Google are fiercely competitive and running an effective Google Ads campaign for a law firm requires an entire team of seasoned PPC professionals. This is exactly the need one of our agency clients had. A law firm was referred to them, and their need was familiar: they needed more quality leads from their Google campaign.
After meeting with our agency client and the law firm, we got busy creating a new Google Ads strategy for them. Within 6 months, the client nearly tripled their monthly budget, and their number of medical malpractice cases more than doubled.
Challenge :
- Google Ads was driving leads, but not enough clients.
- Client had a very limited geo-focus.
- Our team had limited time to prove campaign ROI.
Our Solution :
- Our specialists Implemented call tracking with call recording to get an in-depth understanding of where lead quality could be improved.
- We completely overhauled the Google Ads campaign, utilizing conversion objectives and very specific demographic and geographic targeting.
- Our team worked with the client to develop new landing pages designed for lead capture.
Campaign Results :
- Medical Malpractice case load doubled within six months.
- Search and YouTube both proved to be great channels for lead generation.
- Leads were captured for as low as $30.